Webinar - Pricing Strategy

Webinar - Pricing Strategy

In this exclusive webinar, our member SparkleSolutions will guide you through the most important methods for measuring price elasticity - i.e. the question of how demand reacts to price changes.

Using transaction data and regression analyses, participants will learn how to understand changes in demand and optimise prices in a targeted manner. In addition, the hedonic pricing model and reinforcement learning are presented as modern approaches to pricing.

Practical insights and tools such as Excel & Power BI help to apply these methods directly and increase profitability.